This is the first time that the importance of farming, the agri-food industry and CAP for delivering quality food, has been communicated to the public at Dublin Airport.
This is part of a wider Agri-Aware campaign to communicate the benefits of CAP to the general public and consumers. The farming and agri-food sector is Ireland’s largest indigenous sector, providing employment to over 300,000 people directly and indirectly. Exports from the agri-food sector have grown by over 50% since 2009, reaching almost €11bn in 2015.
Richard Kennedy, CEO of Devenish commented, "Devenish is delighted to support Agri Aware's novel CAP communication campaign in Dublin Airport. Their campaign is creative and will grab the attention of the consumer of all ages. Tourists will gain a real understanding of the quality food that they can expect to enjoy whilst visiting and the beautiful landscape that they are about to visit."
Agri Aware's CEO, Dr. Vanessa Woods, added: "Our unique campaign allows Agri Aware to engage the local consumer in the benefits of CAP and it also allows us to engage tourists from all across the world, who come to visit Ireland. This is the first time that this type of campaign has been delivered in Dublin Airport and when people see our messages, they can understand why our food has a world class reputation and why it is in demand right across the globe. The link between the farmer on the land, the agri-food sector and CAP is what delivers our quality and sustainably produced food, jobs, tourism and rural development".
The campaign is co-financed by the EU Commission Directorate General for Agriculture and Rural Development, with support from Devenish, the IFA and other Agri-Aware Patrons.
If travelling through Dublin airport, keep a look out for the posters, some of which you can see below.
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