Devenish sign SoyChlor distribution agreement with Landus

27th September 2023


Devenish sign SoyChlor distribution agreement with Landus

International animal nutrition company Devenish have signed a distribution agreement with Landus, a farmer-owned cooperative headquartered in the United States to sell SoyChlor, a dietetic complementary feed for pre-calving cows aimed at balancing Dietary Cation-Anion Difference (DCAD) and improving the calcium status of cows at calving.

The agreement covers the Irish, UK and Danish markets.

Published trial work has shown that feeding SoyChlor provides cows with Calcium and Magnesium Chloride in a palatable form. SoyChlor reduces DCAD and provides Calcium and Magnesium which are essential prior to calving and in the first days following parturition. In doing so, it has been shown to reduce the incidence of milk fever, sub-clinical hypocalcaemia and transition problems.

Dr. Morgan Sheehy, Director at Devenish with a Ph.D. on transition cows from The School of Veterinary Medicine, University College Dublin, commented "The transition period (the three weeks pre- and post-calving) are the most critical in the cow's production cycle. Over 80% of the animal's issues occur or are caused by events during this period. How well she copes with the stress of a rapidly increasing demand for nutrients to support milk production will determine her health, fertility, production, and economics over the next lactation."

"Our customers have been seeing the benefits of SoyChlor in the close-up period for the past eight years, so we are delighted to have secured this agreement with Landus."

Brandon Finke, Animal Nutrition Lead at Landus added "Devenish and Landus are both committed to science-based solutions, combined with industry-leading service, so they were the obvious partner in the Irish, UK, and Danish markets. We look forward to working with Devenish to help producers improve their performance and profitability on-farm."

For more information on SoyChlor, click here.

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