Rapid Agency is delighted to announce its appointment as a creative and marketing partner to Devenish, a global animal nutrition company headquartered in Belfast. This strategic partnership marks a significant milestone for both organisations, uniting Rapid’s award-winning strategic and creative expertise with Devenish’s mission to deliver sustainable agri-food solutions worldwide.
A Strategic Partnership for Global Growth
Devenish operates in more than 50 countries, delivering nutritional solutions that improve animal, human, and environmental health. With an expanding global footprint and a strong focus on innovation and sustainability, Devenish required a creative partner capable of supporting a complex international marketing strategy while maintaining a clear and consistent brand voice. Rapid Agency will work hand in hand with Devenish’s species and leadership teams to provide brand strategy, creative direction, and integrated campaign development. Together, the partnership will focus on elevating Devenish’s global presence, amplifying its story through impactful campaigns, and delivering consistent messaging across all key markets.
Supporting Species Leads Across Global Markets
A key pillar of this partnership is Rapid’s commitment to supporting Devenish’s species leads globally. Devenish’s operations span multiple sectors within animal nutrition, including poultry, swine, and ruminant, each with distinct market challenges, audiences, and growth strategies. Rapid will provide dedicated campaign development, marketing support, and strategic advertising to each species lead, ensuring that communications are tailored to their unique markets and commercial objectives.
This includes:
- Campaign strategy and creative tailored to specific species and regions.
- Development of market-specific messaging frameworks to strengthen Devenish’s positioning with technical audiences and commercial stakeholders.
- Delivery of integrated marketing campaigns combining digital, social, and traditional media to reach both B2B and B2C audiences.
- Ongoing brand guardianship, ensuring a unified visual and verbal identity across all global markets.
This structured approach will enable Devenish’s species teams to launch targeted initiatives more efficiently, increase market penetration, and reinforce the company’s reputation as a leader in animal nutrition innovation.
Shared Commitment to Innovation and Impact
“Devenish is a globally respected brand. We’re thrilled to bring our strategic and creative capabilities to support their growth journey,” said James Scullion, Founder of Rapid Agency. “This partnership reflects our shared commitment to innovation, excellence, and meaningful impact both locally and internationally.”
Declan Quinn, Devenish Chief Commercial Officer, adds: “We’re delighted to welcome Rapid Agency as our new creative partner. As Devenish continues to expand domestically and globally, it’s vital that our brand and communications reflect the innovation, nutritional science, and sustainability that underpin everything we do. Rapid’s strategic and creative expertise will help us tell our story with greater impact, connect with our audiences worldwide, and support our ambitious growth plan.”
Driving Forward Together
The partnership comes at a pivotal time for Devenish as the company continues to invest in its brand, communications, and innovation strategies to support future growth. Rapid Agency’s integrated approach will ensure Devenish’s marketing activity remains strategic, consistent, and globally impactful, reinforcing its leadership position in the animal nutrition industry.
